Configure your app identity

Your app identity is the name under your app's icon, the icon itself, and the colour shoppers see on the splash screen while the app loads. You set all three in the App identity card on the Publish page. Unlike your brand theme, which updates live, these are baked into the native app, so the banner on the card says it plainly: These take effect on your next app build. The same card also has your Apple App ID - a store identifier, not part of how the app looks - which you enter here too (Step 2).

What you will need

• Your app's name, as you want it to read on a shopper's home screen.
• Your app's numeric Apple App ID from App Store Connect (see Create your App Store Connect app record).
• A square app icon image (optional - if you skip it, Vunda generates one from your logo at build time).
• The splash background colour you want behind your logo while the app starts up.

Step 1: set your app name

In the App name field, type the name you want shown under your app's icon. Keep it short: phone home screens truncate long names, so a store name or brand word usually reads best.

Your app name is required. The field says so directly - Required before your first publish. - so if you leave it blank you will not be able to publish. The empty field shows a faint example placeholder, but that is only a prompt: it is not saved as your app name, and nothing is filled in for you. Set a real name before you publish.

Step 2: enter your Apple App ID

The Apple App ID is the numeric identifier App Store Connect assigns to your app record. It is not part of how your app looks - it is a store identifier that links this build to the right App Store listing, so Vunda uploads your iOS build to the correct place. You enter it here yourself rather than sending it to us.

Find it in App Store Connect under App Information > General Information > Apple ID, then paste the number into the Apple App ID field. It is required before your first publish. The step-by-step for creating the record and finding the number is in Create your App Store Connect app record.

Step 3: choose your splash background colour

The splash screen is the brief loading screen shoppers see when they open the app. Pick its colour in the Splash background color picker. A solid colour that matches your brand - often your brand colour or plain white - looks cleanest behind your logo.

This article covers the splash background colour only. Uploading a custom splash image is not yet available, so there is nothing to upload here beyond the colour.

Step 4: upload your app icon

Use Upload app icon to set the icon shoppers tap on their home screen. The card recommends the format directly: Recommended: a square PNG, at least 1024x1024. If you do not upload one, Vunda auto-generates an icon from your logo when it builds your app.

A few things to get right before you upload:

• Keep it simple and recognizable at a small size. App icons are rendered tiny on a home screen, so fine detail and small text disappear. (Source: Apple Human Interface Guidelines - App icons.)
• Use a square image and fill the whole canvas. Apple and Google apply their own rounded-corner mask on the device, so you do not need to round the corners yourself. (Source: Apple Human Interface Guidelines - App icons.)
• Avoid transparency. A solid background reads better than a transparent one once the platform mask is applied.

The platform store guidelines for icons are owned by Apple and Google, not by Vunda, so the exact size and format rules can change. Verify against their current guidance (linked above) before you finalise your icon.

After you save

Saving stores your app identity, but nothing changes on shoppers' phones yet. Because these settings are part of the native app, you need to publish a new version for them to appear. Once that build is live, your new name, icon and splash background ship with it.